![]() Lens scratch Melinda Gibson 2011 Ĭlothes retailer French Connection has unveiled its first campaign with photographer Rankin’s Full Service agency, featuring sketches of its designs superimposed onto naked modelsįrom Sketch to Store was written by Vicky Lawton (who was also creative director) and art directed by Callum Crease. This body of work brings forth questions surrounding our educational system, copyright and licensing as well as audience participation. Through the medium of photomontage, each piece is a trio of imagery removed from the book and re-contextualised as one. The Photograph as Contemporary Art: This series of work titled, “The Photograph as Contemporary Art” examines the educational text by Charlotte Cotton. His imagery is such that the elements of each picture look like they belong together and he liked to call them “Surrational Images,” have a poetic quality that invites highly personal interpretations. From the few existing originals of each piece he would select the one he considered the most appropriate for reproduction as posters. Mutter never transitioned to the cut and paste technique afforded by Photoshop and similar software but recreated every original print in the darkroom as he thought this was the only way that they were truly “originals”. I also stumbled upon the work of Scott Mutter an American Photographer well known for his use of Photomontage. In my search I came across this famous Guinness advert and thought that in some ways its a good example of montage as the horses blend with the surfer. A composite of related photographs to extend a view of a single scene or subject would not be labeled as a montage. This latter technique is referred to by professionals as “compositing”, and in casual usage is often called, “ photoshopping“, due to a particular software often used. A similar method, although one that does not use film, is realized today through image-editing software. ![]() Sometimes the resulting composite image is photographed so that a final image may appear as a seamless photographic print. Photomontage is the process and the result of making a composite photograph by cutting and joining two or more photographs into an illusion of an unreal subject. I also found it useful to distinguish between various types of Photomontage and Collage techniques. I decided to start this exercise by having a look at some examples of Photomontage / some illustrators/ designers who make use of the technique.
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