![]() Users can then donate BAT back to their favorite publishers, use them within the ecosystem, or move them to an external wallet address.īrave plans on implementing more widespread support for the BAT system beyond Brave’s own browser to other leading third-party web browsers. Users receive BAT tokens in their Brave Rewards Wallet. A portion of the BAT included in the smart contract is also allocated for users who view the ad, thus triggering the BAT to be delivered. These smart contracts give publishers BAT according to the measured attention of users. Once the total BAT User Growth Pool is depleted, no more BAT tokens will be created - neither through staking ( Proof of Stake ) nor through mining ( Proof of Work ) methods common with other tokens.īAT is deployed via smart contracts issued directly by the advertiser. ![]() 1 billion BAT are now in circulation, while the rest are reserved for development and user grants. The total token supply is limited to 1.5 billion BAT. BAT is an Ethereum-based ERC-20 token that enables users to become active participants in the advertising and publishing economy. Basic Attention Token in the Brave Browser EcosystemīAT fuels the Brave ecosystem and is awarded by anonymously monitoring a user’s attention in the active tab of the Brave web browser, securely and on-device. The end result of the Brave ecosystem is a better ad placement experience for advertisers, a more efficient experience for publishers, and a more pleasant experience for users - who view less frequent and more relevant ads that they can be rewarded for paying attention to. Users can also use their BAT tokens to reward their favorite publishers for creating great content. Brave and its partners do not harvest personal data and they don’t track users. The advertisements are secure and anonymous. The Brave web browser uses advanced algorithms (based on time and total content viewed) to measure user attention. Users are shown privacy-preserving advertisements that they can choose to pay attention to (or ignore), and in exchange are rewarded with the Basic Attention Token (BAT) accordingly via Brave Rewards. ![]() When using the Brave browser, users opt-in to an inclusive and rewarding advertising program that is attention-based. Steadily gaining popularity, the Brave browser boasts more than 20 million monthly users and more than 960,000 verified publishers and creators as of December 2020. It relies on a transparent, decentralized, and private ad exchange. Blockchain-Based Advertising With Brave Browser Rewardsīrave’s new approach, blockchain-based digital advertising, seeks to improve upon the status quo. Lastly, advertisers themselves are spending lots of money on advertising that is not working as well as it could be because of fraud, inefficient ad targeting, and users simply ignoring ads. Google and Facebook are also ad-tech providers, creating deep conflicts of interest across the ecosystem. Recently, overall revenue for publishers has been down as much as 66%. But, they are still susceptible to ad-blockers, fraud, and malicious bots. As of 2020, these two alone received 72% of all advertising spending and accounted for 99% of all growth. The digital advertising industry is dominated by two giants: Google and Facebook. Many people install ad-blocking software on their computers and mobile devices to combat the overwhelming volume of ads. While browsing the web, you get bombarded with advertisements that increase load time, drain battery life, collect personal data with trackers, and can even include malware (malicious software). The digital advertising industry faces a variety of challenges that can result in a lose-lose-lose situation for users, publishers, and advertisers.įirst, if you are a user, you pretty much always have a suboptimal user experience. Ads track users across multiple devices, collect private data, share user information with third parties, and more - digital advertising is a cluttered, underregulated landscape. While ads are commonplace, they are often implemented at the expense of the user. Problems With the State of Digital Advertisingĭigital advertisements are something we all encounter while browsing the internet.
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